Netsuite and Salesforce are both prominent SaaS providers. The two cloud-based software companies are home to powerful marketing automation, sales automation, and customer service tools. While Netsuite and Salesforce are both powerful as standalone entities, their tools become even more useful to companies when they are used together. That’s why finding the perfect data integration system to connect Netsuite and Salesforce is essential to your business. Read on to learn more about the functions of Netsuite and Salesforce and how Xplenty can help with the seamless integration of these two powerful sales and marketing platforms. 

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Table of Contents 

What Is the Function of Netsuite? 

In the 1990s, Larry Ellison, a co-founder of Oracle, convinced Evan Goldberg that web-based software was the future. In 1998, Goldberg would launch Netsuite, often recognized as the first cloud software company to ever exist. 

Today, Netsuite ERP is one of the most popular applications used by companies across the globe. The ERP in Netsuite ERP stands for Enterprise Resource Planning. Simply put, ERP is a cloud solution that allows for the better management of day-to-day business activities by connecting people, processes, and technologies. Check out the value Netsuite ERP can add to your company below.

The Business Value of Netsuite ERP 

  • Improved business insights 
  • Lower management and operational costs 
  • Increased collaboration
  • Consistent infrastructure 

Along with their web-hosted ERP, Netsuite has grown to include CRM (Customer Relationship Management), PSA (Professional Service Automation), and eCommerce functionality. 

Related Reading: The NetSuite Integration Guide

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What Is the Function of Salesforce?

In 1999, the year after Netsuite was founded, Marc Benioff founded Salesforce. Therefore, right behind Netsuite, Salesforce is one of the oldest cloud-based software companies to exist in the world. 

Today, Salesforce is known as the premier provider of CRM (Customer Relationship Management) solutions. The company even claims to be the world’s #1 CRM platform. Learn more about the features Salesforce CRM can bring to your business below.  

The Business Value of Salesforce CRM 

  • Provides businesses a place to store customer data
  • Allows businesses to track customer interactions 
  • It gives the ability to view data in action, which allows for faster and more informed decision making
  • Provides simplified collaboration among colleagues in every sector of the business 

Overall, Salesforce CRM allows businesses to manage relationships with customers in an efficient manner. 

Related Reading: Why You Should ETL Your Salesforce Data

What Are the Benefits of Integrating Netsuite with Salesforce? 

Individually, Salesforce CRM and Netsuite ERP are both powerful business tools. However, when combined, they offer even more benefits. While the Netsuite product suite does have its own CRM functionality, its CRM offering is quite limited compared to that of Salesforce CRM. 

Netsuite CRM is more suited for small to medium-sized companies, while Salesforce CRM has all the capabilities to support the needs of organizations of all sizes. Therefore, integrating the two solutions provides more benefits to companies looking to get the most out of marketing automation, sales automation, and customer service. Some of the top benefits of Netsuite and Salesforce integration include: 

  • Allows for the synchronization of data across organizations 
  • It helps to avoid the creation of data silos
  • Creates a central location of company data 
  • Easy access to data allows sales staff to generate leads and make informed decisions more efficiently
  • It takes away the need for any manual data entries, which removes the element of human error 

If you decide you want to use both Salesforce and Netsuite in your business operations, you will need to find the right data integration solution as the two are independent software systems. That’s where Xplenty comes in.

Related Reading: 10 Core Tenets of Your Data Integration Strategy

How Xplenty Can Help 

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When working with Xplenty, your business gains access to easy data integration solutions as Xplenty takes the hard work out of data integration and consolidation. Xplenty is a user-friendly ETL and data integration platform that offers a flexible Netsuite and Salesforce data integration solution. With Xplenty, your Salesforce and Netsuite integration needs can be achieved quickly, putting you on the fast track to getting better day-to-day management functions for your business. 

Is your company looking for a platform to help with integrating Netsuite and Salesforce? Contact our team today to schedule a 14-day demo or pilot and see how we can help you reach your goals by seamlessly integrating Salesforce with Netsuite.