How Do You Market to People Who Hate Marketing

As a society, we have become intrinsically defensive when it comes to marketing. People just don’t like being advertised to. It’s annoying, intrusive, and it disrupts their enjoyment. This aversion leaves a big question: how do you successfully market to customers when the very idea of being marketed to scares them away? You focus your marketing on giving them information that they are already looking for. That’s where HubSpot and inbound marketing come in.

HubSpot focuses on creating content that your target audience already wants to grab their attention and attract them to your site. Here’s an example.

Let’s say Jill needs to understand how to track her business expenses so that she can file her taxes later this year. She Googles it and finds a blogpost that you published about how tax exemptions work. As she’s reading, she notices that your company has an app for tracking expenses. Cool! That’s exactly what she needed! And just like that, you have a new customer.

HubSpot facilitates this kind of customer acquisition by helping you design a successful inbound marketing platform. Then, it helps you gather the data that you need to determine how to attract your target audience, maintain your current customer base, and increase overall loyalty.

Xplenty HubSpot connection

Creating a Deeper Understanding through the HubSpot Integration with Xplenty

Since inbound marketing is about creating content that your leads are looking for, determining what their needs and interests are is of utmost importance. The better you understand your customers, the more successful your inbound marketing platform will be. With its CRM, marketing, and sales tools, HubSpot gathers a lot of useful data to help you gain that understanding and achieve that success.

Xplenty can help you take it one step further. By extracting that data and integrating it with information from other data sources, Xplenty can give you an even more personalized and successful inbound marketing campaign.

Integrating with a CRM like Salesforce, for example, can help you organize your leads and customers and track the interactions that you have with them. This can be valuable data to use for audience analysis and customer insights.

Alternatively, integrating HubSpot with lead-enrichment tools like Clearbit can help you ensure that the information in your customer database is complete and accurate.

Finally, tools like Wootric and Promoter.io can help you segment your current customer database so that you know which customers are happiest with your product and, therefore, most likely to become promoters. Then, you can use that information to determine the most successful ways to cater towards your different groups of customers.

How Do You Use the HubSpot Integration with Xplenty?

We make integrating your HubSpot data as easy as possible. Here’s how it works:

  • Select HubSpot in our pipeline software
  • If applicable, choose any other data sources that you want to integrate with it.
  • Add any transformations that you want for preparing that data.
  • Tell us the destination to load the data into.

That’s it. We do everything else for you and deliver your data when you need it. That way, you can focus all your efforts on using that data to create an awesome inbound marketing campaign!

If you want more detailed information about how to integrate HubSpot using Xplenty, check out our integration page here.

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