Better Marketing with Facebook

How effective are your marketing campaigns? Who is your target audience? How do you expand that audience? These are all questions that constantly plague businesses that are marketing online. Today, social media has become an increasingly important part of answering those questions and creating effective campaigns.

That’s where Facebook Ads comes in. Since Facebook Ads has access to a large amount of user information, it can provide you with important data about the success of your marketing efforts, including keyword statistics, conversion rates and overall ad statistics. You can then use that information to retrieve essential analytic data about your market performance so that you can accurately gauge how effective your campaigns really are.

Using the Facebook Ads Integration With Xplenty

Your Facebook Ads data could be a valuable addition to the sales data that already exists in your CRM. Specifically, it could help you more accurately score your leads by looking at historical data that shows which customers were most interested in your product in the past. You could also use Xplenty to integrate Facebook Ads with other marketing data stores — like Google Adwords, Hubspot or Autopilot — to get even more accurate predictive analytics for your future ad campaigns.

So how does it work, exactly? Xplenty can simply extract the data from Facebook Ads, transform it so that you are getting the information that’s most important to you, and load it into the destination of your choosing — a data warehouse or some other database — so that it’s ready for organization and analysis.

How Do You Integrate Your Facebook Ads Data with Xplenty?

It’s easier than clicking “like” on your friend’s status!

Here’s how it works:

  1. Select Facebook Ads from the Xplenty interface
  2. Decide what other data sources, if any, you want to integrate it with
  3. If applicable, any transformations you might want, and
  4. Tell us where you want to store all of your data.

We’ll take care of all the rest! Once you set it up, you don’t need to think about it anymore: we will gather the data you need and deliver it to you exactly when and how you need it.

If you need more details on exactly how Xplenty can integrate with Facebook Ads, check out the integration page here.