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Data Cleansing Big Data: Scrubbing the Elephant

Data Cleansing Big Data: Scrubbing the Elephant

According to the Elephant Care Manual for Mahouts and Camp Managers: "It is essential to cleanse the elephant's body carefully every day by using half of a coconut shell to scrape the elephant on a daily basis." ETL developers may not have coconuts at their disposal, but some of them may still need to do the dirty work of cleansing Big Data.