Welcome to Xplenty's Blog

All things data

How to Use Data to Create Personalized Marketing Campaigns and Increase ROI

How to Use Data to Create Personalized Marketing Campaigns and Increase ROI

This post takes a look at how you can use Xplenty, a data integration tool, to create personalized data-driven marketing campaigns to increase your ROI.

Have Marketers Taken Big Data Too Far?

Have Marketers Taken Big Data Too Far?

Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data.  In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy.  But how creepy is it really?