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Designing a Data Warehouse in the Age of Big Data

Designing a Data Warehouse in the Age of Big Data

In "The Monolith", the fourth episode in Mad Men’s final season, a huge computer is installed in the center of the floor. The computer was brought in because a competing ad agency has one, and being an innovation at the time, it was a competitive advantage that clients were looking for, and something the agency’s talented creative team could never do. Just as advertising went through major changes in Don Draper’s time, data warehousing is going through changes in our time.