In 2011, Pope John Paul II was beatified, Prince William married Kate Middleton, "Game of Thrones" premiered, and Xplenty was born. On a quiet sycamore tree-lined street in Tel Aviv, Israel, breathing distance from Kiryat Sefer Park, the then-startup had just launched a game-changing Extract, Transform, Load (ETL) tool to process, transform, and move data at speed and generate big data analytics at scale. It would become the most advanced data pipeline platform on the planet. 

Ten years later, Xplenty has processed trillions of data records for organizations worldwide and become a truly global data integration solution provider. The company originally served just over a dozen organizations, and then several hundred, and then several thousand. After a super-successful multimillion-dollar funding round in 2014, Xplenty opened a new office in San Francisco, CA, swapping sycamore trees for palm trees. Now Fortune 500 brands rely on Xplenty for increasingly complex ETL requirements — Samsung, Gap, IKEA, and more. 

But how did Xplenty get to this point? By growing at a meteoric rate around the globe, fulfilling the data integration needs of organizations, large and small, in a data-driven world. The secret sauce? Simple no-code and low-code integration. No more building big data pipelines from scratch. 

New insights from Intercom reveal where in the world Xplenty users come from — and the results are fascinating. To celebrate 10 years of Xplenty, we share the company's most-recent usage stats and tell you why organizations worldwide trust this ETL powerhouse. 

From Tel Aviv to tech stacks in 173 Countries, here's how Xplenty became the most advanced data pipeline platform on the planet.

Table of Contents

  1. Where Do Xplenty Users Come From?
  2. Why Do Global Organizations Use Xplenty?
  3. How Xplenty Helps Organizations Worldwide

Where Do Xplenty Users Come From?

Intercom has taken a deep dive into the data, we crunched the numbers using Xplenty and revealed some insane insights into Xplenty's global reach. Here's everything you need to know:

  • Xplenty has users in an astonishing 173 countries around the world. That's 89 percent of all countries on Planet Earth.
  • More organizations use Xplenty in the United States than any other country. An enormous 8,086 U.S. users use the platform for data pipelines.
  • India has the second-highest number of Xplenty users. 2,220 Indian users rely on Xplenty for data integration.
  • Israel, where Xplenty started, has the third-highest number of Xplenty users. 2,068 users, in total.
  • The United Kingdom and Brazil have the fourth- and fifth-highest number of Xplenty users. 1,178 and 1,063 Xplenty users, respectively.

Additional insights about the U.S.:

  • California is the state with the most Xplenty users, followed by New York and Texas.

Statistics correct as of February 2021.

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Why Do Global Organizations Use Xplenty?

Xplenty had a simple philosophy from its conception: Data integration doesn't have to be a big deal. The company simplified ETL — no coding, no deployment, no fuss — making data pipeline-building a more modest task for organizations that lacked large data engineering teams. 

ETL existed long before Xplenty was born. But in 2011, low-code and no-code ETL were novel concepts. Data engineers were still building big data pipelines from scratch, which took days, sometimes weeks, or even months. It was tough work. 

Xplenty was one of the first platforms to offer low-code and no-code ETL at scale, allowing users to build pipelines from over 100 (and now over 200) data destinations and sources: relational databasesSaaSCRMsERPsSalesforce, and more. The possibilities were endless. They still are. 

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And while Xplenty didn't invent low-code and no-code, the company gave organizations what other data integration providers didn't — versatility, customization, service, and scale. Pre-built integrations simplified data transformation. Simple workflow creation defined dependencies between tasks. Xplenty's REST API connector quickly connected to and extracted data from REST APIs. Everything about data integration suddenly became so much easier than before. 

Over the years, new features bloomed. Compliance capabilities for ever-evolving data governance frameworks that didn't even exist when Xplenty launched. (GDPRGBDRCCPA, etc.) Salesforce-to-Salesforce integration. (Most data integration platforms still don't have this feature.) More and more data destinations and sources. 

So it's no wonder that organizations in 173 countries use Xplenty for data integration. 

Recommended Reading: Top 7 Xplenty Features

How Xplenty Helps Organizations Worldwide

Integrate Your Data Today!

Try Xplenty free for 14 days. No credit card required.


With customers worldwide, Xplenty helps organizations process, transform, and integrate data for analytics that power business intelligence. For 10 years, the ETL solution has:

  • Extracted data from data sources and destinations
  • Transformed the data into readable and usable formats for analytics
  • Loaded the data to a centralized final destination such as a data warehouse or data lake 

Data integration has never been so easy. 

Users of Xplenty span the globe. Isn't it time you add this ETL solution to your tech stack? This cloud-based, no-code, drag-and-drop platform had streamlined data integration for the last decade. Come join the revolution. Schedule a call with Xplenty to learn more and inquire about our risk-free 14-day demo.