Integrate 8x8 with Oracle Responsys
8x8 is a cloud-based VoIP system that provides an array of communication services to businesses, including virtual office numbers, a versatile communications console and a wide range of analytics. The analytics can provide important call insights - including the average duration of a call and how many calls are abandoned or missed - as well as agent performance analytics, like who is completing the most calls or who has the longest wait times. 8x8 can also use that data to improve customer interactions, tracking agent skill sets in order to match customers with the agents that are most equipped to help them.
About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you’re communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
Popular Use Cases
Bring all your 8x8 data to Amazon Redshift
Load your 8x8 data to Google BigQuery
ETL all your 8x8 data to Snowflake
Move your 8x8 data to MySQL
Bring all your Oracle Responsys data to Amazon Redshift
Load your Oracle Responsys data to Google BigQuery
ETL all your Oracle Responsys data to Snowflake
Move your Oracle Responsys data to MySQL
Integrate 8x8 With Oracle Responsys Today
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8x8's End Points
Track a wide range of data about interactions that your agents have, including what customers are being contacted, the durations of the calls and the number of abandoned calls. Then, integrate that data with any number of tools that track customer interactions to improve your overall customer service performance.
Monitor interactions within a specific campaign and see data like who is making calls, the total call time, the relevant phone numbers and the record statuses for those interactions i.e. new, queued, accepted, completed or scheduled. These individual campaign metrics can then be used to track campaign performance trends and improve the effectiveness of future campaigns.
Get details about an individual agent or group of agents, including their names, IDs, groups, and level of access. You can also use this data to request a range of other information about those agents from different endpoints, including what activities they are involved in or what interactions they have had.
Retrieve a list of the agent groups in your organization, including their names, IDs, and deletion statuses. This data will allow you to request more specific information about that group’s performance from other endpoints, such as the agent endpoint.
Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.