Integrate AdRoll with Aftership
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Aftership is a shipment tracking platform designed to be built into a company’s website as a branded tracking page. It provides customers with details about a shipment, including what courier is delivering the package, where it is, and when it is estimated to be delivered. For the retailer, Aftership reduces logistical workload by monitoring the status of a shipment and automatically sending updates to customers as that status changes. It also helps retailers identify and respond to problems in their delivery systems by providing analytic reports on how many shipments were sent, delivered, lost, etc.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Aftership data to Amazon Redshift
Load your Aftership data to Google BigQuery
ETL all your Aftership data to Snowflake
Move your Aftership data to MySQL
Integrate AdRoll With Aftership Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Aftership's End Points
Create or receive tracking details for a shipment, including its carrier, destination, tracking number and the checkpoints that it has reached. This data can be used to set up customer alerts or to provide detailed analytics about your shipment history.
Retrieve a list of couriers that are activated on your Aftership account or related to a tracking number for a specific shipment. The returned data will include the name of the courier, their contact information - website, phone number, etc. - and the fields required to track shipments that they are delivering.
Receive information about the last checkpoint that a shipment has reached, including the courier, location, status, and the time that it reached the checkpoint. Then, you can use this data to send status updates to customers containing the most recent information available for their deliveries.
Get a list of which customers receive notifications for a particular tracking number and how they receive them i.e. via email, SMS, etc. Then, use this endpoint to add or remove customers from that list to ensure that customers only receive relevant notifications in their preferred manner.