Securely integrate AdRoll with Amazon Kinesis
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Amazon Kinesis
Amazon Kinesis is a powerful analytics solution that overcomes the batch-processing challenges of Hadoop — and similar solutions — which don’t allow real-time precision in decision-making because they can’t rapidly process high volumes of streaming data. With its ability to process hundreds of terabytes of streaming data per hour, Kinesis allows you to develop apps that rely on real-time data to fuel AI analytics, machine learning insights, and other applications. Kineses enables instant responses by eliminating the delay associated with batch processing.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Amazon Kinesis data to Amazon Redshift
Load your Amazon Kinesis data to Google BigQuery
ETL all your Amazon Kinesis data to Snowflake
Move your Amazon Kinesis data to MySQL
Integrate AdRoll With Amazon Kinesis Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Amazon Kinesis's End Points
Amazon Kinesis Video Streams
Amazon Kineses Video Streams allow you to safely ingest streaming video data from millions of linked devices into AWS for machine learning, analytical, and other processing purposes. The platform then encrypts, stores, and indexes the video data so you can access video with simple APIs, play live video streams, and offer on-demand playback. When incorporating this technology with Amazon Rekognition Video, TensorFlow, ApacheMxNet, and OpenCV, Amazon Kineses Video Streams makes it possible to build video analytics and computer vision processes into your applications.
Amazon Kinesis Data Streams
By capturing, processing, and storing data streams, Amazon Kinesis offers a real-time data streaming solution to ingest large amounts of information from hundreds of thousands — even millions — of sources at the gigabytes-per-second scale. The massive scalability of this solution lets you capture and produce immediate analytics on data pertaining to financial transactions, database event streams, location tracking data, clickstreams, social media activity, and more. Since the availability of streaming data happens in milliseconds, the platform enables real-time analytics of this information for instant detection of anomalies, dynamic price adjustments, precise dashboard metrics, and more.
Amazon Kinesis Data Firehose
Amazon Kinesis Data Firehose provides a simple and durable way to pull your streaming data into data warehouses, data lakes, and analytics solutions. Due to its compatibility with Splunk, Amazon Redshift, Amazon S3, and Amazon Elasticsearch Service, Kinesis Data Firehose empowers real-time data analytics for the dashboarding and BI tools you've come to trust. Fully managed and automatically scaling, you can use Firehose to encrypt, batch, transform, and compress your information before ingestion to boost security and save on disk space.
Amazon Kinesis Data Analytics
Amazon Kinesis Data Analytics helps users without programming knowledge to analyze data streams with SQL or Java. For team members who know SQL, an SQL editor and templates are available for creating streaming applications or querying streaming data. Meanwhile, those with Java knowledge can develop more nuanced streaming applications that perform real-time data transformations and analytical processes.