Integrate AdRoll with Amazon Kinesis Firehose
About AdRoll
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Amazon Kinesis Firehose
Amazon Kinesis Firehose is a fully managed service for delivering real-time streaming data to destinations such as Amazon Simple Storage Service (Amazon S3) and Amazon Redshift.
With Firehose, you do not need to write any applications or manage any resources. You configure your data producers to send data to Firehose and it automatically delivers the data to the destination that you specified.
Amazon Kinesis Firehose is the easiest way to load streaming data into AWS.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Amazon Kinesis Firehose data to Amazon Redshift
Load your Amazon Kinesis Firehose data to Google BigQuery
ETL all your Amazon Kinesis Firehose data to Snowflake
Move your Amazon Kinesis Firehose data to MySQL
Integrate AdRoll With Amazon Kinesis Firehose Today
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AdRoll's End Points
Advertisables
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Audience
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Prospecting
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Reporting
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
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