Integrate AdRoll with Atlassian
About AdRoll
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Atlassian
Millions of users globally rely on Atlassian products every day for improving software development, project management, collaboration, and code quality. Atlassian products include: JIRA Software, JIRA Service Desk, JIRA Core, StatusPage, Confluence, HipChat, Bitbucket, SourceTree, Bamboo, Cover, FishEye, Crucible.
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AdRoll's End Points
Advertisables
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Audience
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Prospecting
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Reporting
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Atlassian's End Points
Info
Request information about your service desk instance, including its version number, how long the instance has been running and what build it is. Accessing this data will, among other things, allow you to more successfully integrate your service desk with other relevant data sources.
Customers
Create a customer entity in JIRA Service Desk by providing Atlassian with the customer’s name, email and display name. Then, use this data in other endpoints to track service requests for a specific customer or integrate it with customer service data from other sources to provide a more comprehensive view of a customer’s journey.
Organizations
Retrieve data on organizations that are engaging with your service desk, including the organizations’ names, IDs, properties and associated users. Then, access this endpoint to track those organizations, their users and their service requests so that you can have a better understanding of your service interactions with them.
Requests
Track any and all customer service requests and get relevant data, such as the customer’s contact info, the reason for the request, and the status of the request (what step it is on in your customer service process). Use this data to evaluate how well your company is responding to these requests and/or monitor customer service trends.
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