Integrate AdRoll with Basecamp
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Basecamp consolidates many project management systems into one centralized location that includes to-do lists, shared documents, schedules and discussions. In the Basecamp interface, users can see what tasks need to be accomplished, who they are assigned to and when they are due. They can also access public documents and discussion boards. This allows for more organized communication and more efficient and comprehensive teamwork.
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Basecamp's End Points
Get data about a project, including its name, status, and the list of tools enabled for that project (schedules, to-do’s, and message boards, for example). You can also use this endpoint to modify existing projects that need additional functionality or to trash projects that are no longer being worked on.
Retrieve information about a to-do task, such as its name, status, creator and assignee. Then, look at important information about your tasks such as what tasks a person has assigned to them, what tasks are still active and how long those tasks have been active. This can help you measure project performance and other key metrics.
Track any time a change occurs in Basecamp i.e. if there is a new comment, an assigned to-do, a new document, or any number of other events. This data can help you highlight trends, run analytics, and support any other data sources that rely on event reporting.
Get information about any comment made in Basecamp, including the name of the commenter, the date the comment was made, the content of the comment, and what project the comment was on. This data can help you both monitor user engagement and gauge which projects are being talked about the most.