Securely integrate AdRoll with Clearbit
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Clearbit is a data vendor that offers advanced tools for capturing and enriching visitor data. It can turn anonymous visitors into leads, qualify and enrich existing leads, and ensure that contact data is accurate and up-to-date. Beyond that, Clearbit also allows you to search its growing database of companies to find new leads, rather than relying on traditional search methods.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Clearbit data to Amazon Redshift
Load your Clearbit data to Google BigQuery
ETL all your Clearbit data to Snowflake
Move your Clearbit data to MySQL
Integrate AdRoll With Clearbit Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Clearbit's End Points
Get a risk score for a new signup by checking their email and IP address against a number of factors, including if their name matches their email, if the email address is disposable, and if the IP or email address is blacklisted. Then, use that information to decide if you want to require additional security measures, request authentication or completely deny access to the user.
Search for a company associated with an IP address that visited your site, allowing you to create a new lead from an anonymous visit. Specifically, Clearbit will take that IP address and return any available company information - such as company name, domain, and associated tags - and company metrics, such as amount raised and number of employees.
Retrieve a list of contacts by searching for specific parameters like company, job title, or role. Clearbit will then provide you with contact cards for any contacts that fit those parameters, including their names, emails, associated companies, and phone numbers.
Find a company’s logo via the company’s domain. Clearbit will return a logo by searching through various sources, including social media accounts. You can also use this feature to directly inform Clearbit of a logo that you would prefer them to use for your company.
Find companies that meet a specific set of criteria, such as size, location, or industry. This will allow you to discover a group of new leads rather than having to manually track them down one by one.
Use a person’s email address or a company’s domain name - and, optionally, more detailed information - to enrich their contact information. Clearbit will return a variety of data including names, locations, social media info, and phone numbers.
Provide Clearbit with a partial company name in order to retrieve more complete company information. This can return the company’s full name, domain, and logo, which you can use to gather more company information through enrichment tools.