Integrate AdRoll with FullContact
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
By giving businesses a more comprehensive view of their customers in this way, FullContact allows them to provide a more personalized, accurate customer service experience without having to dedicate time to enriching customer data by hand.
Integrate AdRoll With FullContact Today
Free 7-day trial. Easy setup. Cancel any time.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
FullContact's End Points
Provide FullContact with a customer’s email address, phone number, or Twitter handle to receive enriched customer data about them, including their name, location, demographic data (age, gender, etc.,) and social media accounts. Then, connect this data to your CRM to make your customer service and support more personalized and accurate.
Use a company’s name or domain to retrieve additional data about that organization, including their location, associated social profiles, and an array of other relevant company details. This helps ensure that you always have accurate information about the companies that you are interacting with, which can be useful for improving your future marketing, customer support, and lead scoring efforts.
Evaluate the validity of a contact’s email address and automatically correct the errors in it so that your customer data stays clean and accurate. In addition to correcting data entry errors, FullContact also returns additional data for the email address - including links to the contact’s “Person API” and “Company API” within FullContact - so that you can continue to ensure that all of your contact information remains synchronized, up-to-date, and accurate.