AdRoll
Google My Business

Integrate AdRoll with Google My Business

About AdRoll

AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.

About Google My Business

The Google My Business API allows you to manage your business locations on Google so that your customers can always find you, no matter what device they’re using.

Popular Use Cases

Bring all your AdRoll data to Amazon Redshift

Load your AdRoll data to Google BigQuery

ETL all your AdRoll data to Snowflake

Move your AdRoll data to MySQL

Bring all your Google My Business data to Amazon Redshift

Load your Google My Business data to Google BigQuery

ETL all your Google My Business data to Snowflake

Move your Google My Business data to MySQL

Integrate AdRoll With Google My Business Today

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AdRoll's End Points

AdRoll Advertisables

Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.

AdRoll Audience

Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.

AdRoll Prospecting

Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.

AdRoll Reporting

Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.

Google My Business's End Points

Google My Business Admins

You can add admins to accounts or locations using just their Google account. That way, they can easily help manage your business.

Google My Business Accounts

In your Google accounts collection, you can list your account data, create an account, and update your accounts. This allows you to have full control over your business from one location.

Google My Business Locations

Use the API to create and edit locations. Once they’re verified, these will help attract new customers and make your local business more visible over time.

Google My Business Attributes

Create metadata for an attribute. This contains display information for the attribute, including a localized name and a heading for grouping related attributes together.

Google My Business Categories

A category allows you to describe what a business is. This will help you organize your Google My Business data over time.

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