Integrate AdRoll with Google Sheets
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Google Sheets
Google Sheets is an online spreadsheet app that lets users create and format spreadsheets while simultaneously working with other people. Businesses can use Google Sheets to maintain data consistency across departments and to ensure that every member of their team is on the same page.
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Google Sheets's End Points
Use developer metadata to keep track of a location or an object in a spreadsheet.This can help you maintain data organization and clarity, even as you scale or continue to add new rows of information.
Create new spreadsheets, look up existing spreadsheets via spreadsheet ID, or get data on portions of a spreadsheet using filters. These functions can help you understand and consolidate your data for big-picture business insights.
Maintain full control over the values on your spreadsheet and add, clear, append, or update values as necessary. Use this flexibility to keep your data up-to-date and useful at all times.
Use sheets to copy a single sheet from a spreadsheet to another spreadsheet.This can be especially useful when you’re integrating data from various sources or reorganizing your data structure for analytics.