Securely integrate AdRoll with Microsoft Azure SQL Database
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Microsoft Azure SQL Database
Microsoft Azure is a public cloud computing service designed for building, testing, launching, and managing applications and services via Microsoft-managed data centers. Through its platform-as-a-service (PaaS), software-as-a-service (SaaS), and infrastructure-as-a-service (Iaas) offerings, Microsoft Azure integrates with a wide range of programming languages and tools. In addition to working with Microsoft’s proprietary software and systems, Azure is compatible with third-party solutions, including Linux. As an extremely popular cloud services platform, many businesses and enterprises have used Microsoft Azure to migrate their computer systems to the cloud and eliminate the costs and staff requirements needed to maintain physical onsite servers.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Integrate AdRoll With Microsoft Azure SQL Database Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Microsoft Azure SQL Database's End Points
Microsoft Azure Virtual Machines
As one of its IaaS features, Microsoft Azure allows users to deploy virtual machines developed in Windows or Linux.
Microsoft Azure App Services
As one of its PaaS features, Azure App Services allows you to publish and manage websites and web applications.
Microsoft Azure WebApps
WebApps is Microsoft Azure's high-density web hosting service, which allows you to build web applications more efficiently with PHP, Node.Js, or Python, then deploy them on the Azure Cloud.
Microsoft Azure WebJobs
WebJobs gives you the ability to launch applications in the Microsoft App Services space and host them in the cloud.
Microsoft Azure Mobile Engagement Services
Microsoft Azure's mobile engagement service provides real-time tracking, data analytics, and deep insights to better understand user engagement and behavior for your mobile applications.
Microsoft Azure HockeyApp
Microsoft Azure's HockeyApp is a productivity-enhancing driver that helps you design, build, beta test, and distribute mobile apps more efficiently.
Microsoft Azure REST and SDK APIs
Azure's REST and SDK APIs allow you to store and access your application data on Azure's cloud platform.
Microsoft Azure Table Services
Azure Table Services facilitates the storage of data in structured text form so you can access it via a partition and primary key.
Microsoft Azure Blob Service
Blob Service empowers you to store unstructured text information and binary data as 'Blobs' accessible through HTTPS.
Microsoft Azure Queue Service
Queue Service streamlines asynchronous communication across multiple programs.
Microsoft Azure File Service
Azure File Service facilitates cloud data storage via REST API and the SMB Protocol.
Microsoft Azure Search Functionality
Azure's data search functionality supports more efficient data searching with REST and SDK APIs.
Microsoft Azure SQL Data Warehouse
Azure's SQL data warehouse is managed by Microsoft within the Azure Cloud Facility. It offers high-performance querying and enhanced data security.
Microsoft Azure Messaging Service
Azure Service Bus is a messaging service that facilitates communication between the Azure Cloud and applications operating on-site and off-site to build more reliable and scalable applications. The Azure Service Bus supports communication via Event Hubs, Queues, Topics, and Relays.
Microsoft Azure Automation Features
Azure Automation allows users to automate frequently-repeated tasks that they perform in their cloud and enterprise environments to save time and prevent human errors. Automation improves the reliability of common administrative tasks. Azure automation allows you to schedule tasks with runbooks or use Desired State Configuration for the automation of configuration management tasks.