Securely integrate AdRoll with Mode
About AdRoll
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About Mode
As an advanced, high-speed data analytics platform, Mode helps you understand the information in your data warehouses. As a hybrid solution Mode lets (1) data teams customize queries and visualizations in Python, SQL, or R; and (2) empowers non-tech-savvy users to dive into visualizations and explore live-updating reports to get the data they need.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Mode data to Amazon Redshift
Load your Mode data to Google BigQuery
ETL all your Mode data to Snowflake
Move your Mode data to MySQL
Integrate AdRoll With Mode Today
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AdRoll's End Points
AdRoll Advertisables
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
AdRoll Audience
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
AdRoll Prospecting
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
AdRoll Reporting
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Mode's End Points
Mode White-Label Embeds and Visualizations
Mode's White-Label Embeds allow you to integrate customized, interactive visualizations, and analytics into your applications — so your customers can access powerful reporting that seamlessly blends with your apps. White-Label Embeds also secure your data by ensuring that specific customers see appropriate information only. Lastly, Mode includes pre-built charts and the ability customize your visualizations in JavaScript, HTML, and CCS.
Mode SQL Editor
Mode's SQL editor features a schema browser to explore the tables and columns of your connected data sources. It also has an autocomplete function to assist with query writing, a query history to browse and reuse old queries, and advanced logic tools for creating loops, IF statements, and more.
Mode Helix Data Engine
The technology behind Mode's analytics solution is Helix, a high-performance in-memory data engine that combines modern drag-and-drop business intelligence tools with a code-first (SQL, Python, R) data science platform to offer an instantly responsive user experience. Mode streams query results into the Helix data engine to reduce database load, provide quick responsiveness, and give users the ability to visually navigate as much as 10 gigabytes of data.
Mode Dashboard Features
Powered by SQL, Python, and R, Mode dashboards display automatically-refreshing metrics without the need for proprietary tools. Customize your dashboards the way you want, with on-brand reporting and interactive features to facilitate collaboration with others across your organization.
Mode Native Python and R Notebooks
Mode features native Python and R Notebooks. This allows you to query in SQL, send the results to a dataframe in R or pandas, and conveniently access them in the platform's native Notebook. At the same time, a sidebar provides tips, shortcuts, and documentation to help you get the most of these features.
