Integrate AdRoll with Pinterest
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Pinterest is a visual discovery engine that allows people to discover information using images, GIFs, and videos. Users can create collections of images, called boards, and save their favorite images for later. Alternatively, businesses can use the platform to share their products and services, spreading awareness and reaching new audiences.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Pinterest data to Amazon Redshift
Load your Pinterest data to Google BigQuery
ETL all your Pinterest data to Snowflake
Move your Pinterest data to MySQL
Integrate AdRoll With Pinterest Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Pinterest's End Points
You can create, delete, and edit boards for authenticated users. Also fetch boards and Pins on a board and use this information to improve your efforts.
Use the API to create, edit and delete Pins for authenticated users. You can also fetch Pins, boards and the Pins on a board for any user. This will help you understand user preference, UX, and more.
With the Pinterest API, you can get a lot of user information, including profile info, boards, suggested boards, and following relationships. Use this data to better understand users and send more targeted, accurate communication.