Integrate AdRoll to Salesforce Pardot

About AdRoll

AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.

About Salesforce Pardot

With Pardot B2B marketing automation by Salesforce, businesses can streamline and simplify their marketing automations. This allows them to improve their overall business efficiency and long-term strategies, aligning their sales and marketing teams, generating better leads, improving their email marketing, and more.

Popular Use Cases

Bring all your AdRoll data to Amazon Redshift

Load your AdRoll data to Google BigQuery

ETL all your AdRoll data to Snowflake

Move your AdRoll data to MySQL

Bring all your Salesforce Pardot data to Amazon Redshift

Load your Salesforce Pardot data to Google BigQuery

ETL all your Salesforce Pardot data to Snowflake

Move your Salesforce Pardot data to MySQL

Integrate AdRoll With Salesforce Pardot Today

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AdRoll's End Points

Advertisables

Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.

Audience

Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.

Prospecting

Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.

Reporting

Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.

Salesforce Pardot's End Points

Accounts

Create an account for any business or person that it may be useful to track. Then, use that account number to integrate and track any other important information associated with that account holder.

Campaigns

Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.

Forms

Fully control and streamline your forms. This will help you send the right communication to the right people at the right time.

Opportunities

Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.

Lifecycle History

Track a prospect’s lifecycle history, including their current lifecycle stage, the ID of the stage they will be in next, the time it was created, and more. Use this data to understand your conversions, customer retention rates, and more.

Lists

Control, track, and edit your lists, including list name, description, last time it was updated, and more. This can help with segmentation, targeting, and long-term customer retention.