Integrate AdRoll with Sparkpost
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Sparkpost is a cloud-based, API-driven email delivery service focused on providing reliable, high-quality, automated email campaigns. It ensures a 98% email delivery rate while facilitating transactional emails from a variety of triggers, including web purchases, account sign-ups, and password changes.
Popular Use Cases
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Sparkpost data to Amazon Redshift
Load your Sparkpost data to Google BigQuery
ETL all your Sparkpost data to Snowflake
Move your Sparkpost data to MySQL
Integrate AdRoll With Sparkpost Today
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AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Sparkpost's End Points
Domains (Bounce, Inbound, and Tracking)
Create custom domains that replace both the default domains for bounced and inbound messages and the domain that Sparkpost uses to track email clickthroughs. This allows you to easily monitor email events, label various message types, and set up customized metric tracking.
Retrieve data about your Sparkpost account, including your usage statistics, account status, and subscription details. You can also use this endpoint to update your account and change account options like which data you are tracking and whether or not to allow transactional messages.
Track a wide range of email campaign metrics, including how many times links were clicked, how many messages were injected into Sparkpost, and how many messages were bounced, rejected, or delivered successfully. You can access this endpoint to generate deeper, more accurate analytics about your email campaigns so that you can focus on improving their performance.
Set up and/or retrieve a list of recipients for an email campaign. This includes a unique I.D. for the list, a name for the list, and the name, email, demographical data, and relevant tags for each recipient on the list. Then, use this endpoint to manage, track, and focus your email campaigns in Sparkpost.