Integrate AdRoll with YouTube
About AdRoll
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
About YouTube
YouTube is the world’s largest video-sharing website. While anyone can upload content to YouTube, businesses can take it to the next level by creating their own channel, where viewers can subscribe to watch videos, view playlists, and participate in discussions.
Integrate AdRoll With YouTube Today
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AdRoll's End Points
Advertisables
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Audience
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Prospecting
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Reporting
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
YouTube's End Points
Channel
You can both create your own YouTube channel and follow other channels from your homepage. Viewing channel information can help you better understand a business’ interests, industry, and social networks.
Activity
Explore and analyze the activities that users have taken on a specific channel. These can include things like rating a video, sharing a video, or marking a video as a favorite. Use this information to better understand user interests and the content effectiveness.
Subscription
Subscribing to a YouTube channel allows you to stay on top of that channel’s new content. Viewing a channel’s subscriptions can also help you better understand key information about your target demographic.
Playlist
With playlists, you can group similar videos together, giving users straightforward access to content they may be interested in. Monitor popular playlists to better understand audience behavior and interests.
Video
Post, view, and search individual videos based on things like content, titles, and views. Monitor clicks, views, likes, and shares to better understand and target your content.
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