Securely integrate Airtable with Salesforce Pardot
About Airtable
Airtable is an organization tool that integrates with other apps and services for more streamlined business communication. It connects to many of the most popular tools out there - including CRMs, social media applications, and more - and provides templates that allow users to centralize their information and collaborate, edit, and comment in real time.
About Salesforce Pardot
As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
Popular Use Cases
Bring all your Airtable data to Amazon Redshift
Load your Airtable data to Google BigQuery
ETL all your Airtable data to Snowflake
Move your Airtable data to MySQL
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
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Airtable's End Points
Airtable Editorial Calendar
Streamline your content creation process - including blogs, emails, and social media posts - push content through your pipelines, and keep your entire team on the same page.
Airtable Product Catalog & Orders
Create a catalog of all the products you have to offer. Build orders for customers, ensure that they’re updated, and integrate this information with your other customer data sources to avoid duplicate data and keep your business organized.
Airtable Project Tracker
Use the project management template to consolidate your work, manage deadlines, and keep your team up-to-date on the status of every relevant business project.
Airtable Sales CRM
Better manage customer relationships, keep your team members focused, and improve your sales process by centralizing all of your important sales information on one easy-to-understand template.
Airtable Advertising Campaigns
Keep track of your advertising campaigns across platforms so that you can spend less time on campaign management and more time on the creative process.
Salesforce Pardot's End Points
Pardot Visitor Tracking
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot Tracking and Hosting Marketing Files
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot Real-Time Sales Updates
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Pardot Lead Scoring and Grading Features
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot Automated Lead Assignment
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot Lead Nurturing Tools
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
Pardot Form and Landing Page Tools
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot Progressive Profile Through Multi-Page Forms
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot Dynamic Content Tools
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot Mail Marketing Automation
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot Closed-Loop Reporting
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.