Integrate Appsee to AdRoll
With users spending more time on their mobile device than ever before, delivering a great user experience becomes a crucial task for any organization.
Appsee enables mobile app publishers and developers to track, understand and improve the user experience in their apps, and act on insights delivered by our SaaS platform.
Appsee is being used by thousands of customers that leverage its SaaS platform to optimize their mobile apps and advance their business. Appsee’s customers include companies from a wide range of industries such as travel, news, gaming and real estate.
Appsee records a user’s app sessions, allowing companies to see important information about their apps like what events occurred, what caused a crash, what pages are navigated to and which buttons are being pressed. Appsee also monitors the actions of all users - including common navigation paths users take and heat maps of where users touch the app most frequently - and provides analytical data that helps developers modify their app to be more user-friendly.
Integrate Appsee to AdRoll
Popular Use Cases
Xplenty can extract any data that you need from Appsee. Here are some of our most popular use cases:
Track a variety of data related to events that happened during user sessions, such as the number of total events in a given period, the properties associated with those events and the number of occurrences of a specific property. This endpoint can also be used to signal when an event occurrence might warrant further examination of the video recording to see when and why it occurred.
Monitor how users interact with your screens, including how many times a screen was accessed, what types of gestures were used, and what screen was accessed next. This can give you a broader view of how your users interact with your app. Use this information to gauge the effectiveness of your screen designs and know which features are being used more or less frequently.
Get analytics data for your app, including the number of users that accessed it and the number of sessions that occurred. This data can be filtered by a set of parameters, including country, date, OS, device, and session duration.
Request data about a user’s session, which can be filtered by things like user ID, included events, device type and screen. Appsee will return any pertinent data and include information like the video URL, crashes that occurred and any other events that occurred during the session.
Retrieve data about your conversion funnels and sort it by parameters, including date range, app version, device and platform. Then, Appsee will return a list of steps in the funnel, along with how many users accessed that step and what their completion percentage was.
Popular Use Cases
Xplenty can extract any data that you need from AdRoll. Here are some of our most popular use cases:
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.