Integrate Appsee to Facebook Ads
With users spending more time on their mobile device than ever before, delivering a great user experience becomes a crucial task for any organization.
Appsee enables mobile app publishers and developers to track, understand and improve the user experience in their apps, and act on insights delivered by our SaaS platform.
Appsee is being used by thousands of customers that leverage its SaaS platform to optimize their mobile apps and advance their business. Appsee’s customers include companies from a wide range of industries such as travel, news, gaming and real estate.
Appsee records a user’s app sessions, allowing companies to see important information about their apps like what events occurred, what caused a crash, what pages are navigated to and which buttons are being pressed. Appsee also monitors the actions of all users - including common navigation paths users take and heat maps of where users touch the app most frequently - and provides analytical data that helps developers modify their app to be more user-friendly.
Integrate Appsee to Facebook Ads
Popular Use Cases
Xplenty can extract any data that you need from Appsee. Here are some of our most popular use cases:
Track a variety of data related to events that happened during user sessions, such as the number of total events in a given period, the properties associated with those events and the number of occurrences of a specific property. This endpoint can also be used to signal when an event occurrence might warrant further examination of the video recording to see when and why it occurred.
Monitor how users interact with your screens, including how many times a screen was accessed, what types of gestures were used, and what screen was accessed next. This can give you a broader view of how your users interact with your app. Use this information to gauge the effectiveness of your screen designs and know which features are being used more or less frequently.
Get analytics data for your app, including the number of users that accessed it and the number of sessions that occurred. This data can be filtered by a set of parameters, including country, date, OS, device, and session duration.
Request data about a user’s session, which can be filtered by things like user ID, included events, device type and screen. Appsee will return any pertinent data and include information like the video URL, crashes that occurred and any other events that occurred during the session.
Retrieve data about your conversion funnels and sort it by parameters, including date range, app version, device and platform. Then, Appsee will return a list of steps in the funnel, along with how many users accessed that step and what their completion percentage was.
Popular Use Cases
Xplenty can extract any data that you need from Facebook Ads. Here are some of our most popular use cases:
Track data on your ad campaigns, including the campaign objective, duration, and status - as well as campaign and account ID's that will allow you to easily integrate this data with related data from other sources.
View information about an individual ad, including what ad set it belongs to, the image used in an ad, and how much you are bidding for the ad's use. Then, use that data to track the overall advertising cost of this ad along with its individual performance within an ad set.
Monitor the performance of a collection of ads that share a single criteria and budget. This data includes the budgeted amount, what remains from your budget, and how that ad set is targeted.
See the ways in which your ads are turning into revenue for your business by tracking cost-per-click, number of conversions, and the type of conversions you are getting. Then you can integrate that data with your ad sets, campaigns, and accounts via their unique ID's.
See Why It's Awesome to Use Xplenty with Facebook Ads
Transforming data from Facebook Ads can be a daunting task. Xplenty makes it super easy to use and understand - see how.
Director of Analytics, India Hicks
We struggled to find a solution to automate reporting, in particular, the notoriously difficult Facebook marketing/advertising APIs. Xplenty was the only solution that let us get to exactly the information we wanted, and with them we reduced our main reporting from a brutal 3.5 hour manual process to 2 clicks.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.