Integrate Appsee with Google AdWords
Appsee enables mobile app publishers and developers to track, understand and improve the user experience in their apps, and act on insights delivered by our SaaS platform.
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Popular Use Cases
Bring all your Appsee data to Amazon Redshift
Load your Appsee data to Google BigQuery
ETL all your Appsee data to Snowflake
Move your Appsee data to MySQL
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Integrate Appsee With Google AdWords Today
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Appsee's End Points
Track a variety of data related to events that happened during user sessions, such as the number of total events in a given period, the properties associated with those events and the number of occurrences of a specific property. This endpoint can also be used to signal when an event occurrence might warrant further examination of the video recording to see when and why it occurred.
Monitor how users interact with your screens, including how many times a screen was accessed, what types of gestures were used, and what screen was accessed next. This can give you a broader view of how your users interact with your app. Use this information to gauge the effectiveness of your screen designs and know which features are being used more or less frequently.
Get analytics data for your app, including the number of users that accessed it and the number of sessions that occurred. This data can be filtered by a set of parameters, including country, date, OS, device, and session duration.
Request data about a user’s session, which can be filtered by things like user ID, included events, device type and screen. Appsee will return any pertinent data and include information like the video URL, crashes that occurred and any other events that occurred during the session.
Retrieve data about your conversion funnels and sort it by parameters, including date range, app version, device and platform. Then, Appsee will return a list of steps in the funnel, along with how many users accessed that step and what their completion percentage was.
Google AdWords's End Points
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.