Azure Synapse Analytics
Salesforce Pardot

Integrate Azure Synapse Analytics with Salesforce Pardot

About Azure Synapse Analytics

Azure Synapse Analytics is the next incarnation of Azure SQL Data Warehouse from Microsoft. Like SQL Data Warehouse, Azure Synapse Analytics is a cloud-based, relational data warehouse system with MPP (massively parallel processing), virtually unlimited scaling capacity, and the power to process and store petabytes of data. The difference is that Azure Synapse Analytics has added business intelligence, machine learning, and other advanced features to its data warehousing profile. Microsoft has also boosted the platform’s capacity to ingest, transform, manage, and process larger volumes of relational and non-relational data faster and more efficiently.

About Salesforce Pardot

As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.

Popular Use Cases

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Integrate Azure Synapse Analytics With Salesforce Pardot Today

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Azure Synapse Analytics's End Points

Azure Synapse Business Intelligence, Machine Learning, and Data Analytics

In addition to serving as a powerful, scalable, cloud-based data warehouse, Azure Synapse adds advanced business intelligence and machine learning data analytics to its list of services.

Azure Synapse Unified Analytics

Whether you need a non-relational data lake, relational data warehouse, or a combination of both, Azure Synapse integrates the two and lets you query the data in SQL while serving as a unified, end-to-end analytics solution. Within a single workspace, Azure Synapse allows you to achieve your data warehousing, data preparation, data management, AI, machine learning, and business intelligence goals. Access all of your data and create stunning dashboards with Power BI via a single interface.

Azure Synapse Cloud-Native HTAP Implementation

With Azure Synapse Link, cloud-native HTAP implementation allows you to integrate Azure Synapse with Azure databases to extract near real-time insights from operational databases. This allows Azure Synapse to extract machine learning and business intelligence analyses from live data without disrupting the transactional performance of operational systems.

Azure Synapse Programming Language Compatibility

Azure Synapse allows your team to work with their preferred language. Whether it's T-SQL, Scala, Spark SQL, Python, or .Net, Azure Synapse is compatible with your language of choice while using either provisioned or serverless processing resources.

Azure Synapse Serverless On-Demand or Provisioned Resources

Azure Synapse lets you query data with provisioned or serverless on-demand computational resources.

Azure Synapse Compatibility With Azure, Microsoft, and Open Data Initiative Services

Azure Synapse natively connects with a wide range of Azure and Microsoft services. The platform includes native connectors for Azure Machine Learning, Azure Data Lake, Azure Blob Storage, Azure Active Directory for authentication, and Microsoft Power BI for visualizing data. Azure Synapse also integrates its machine learning and business intelligence tools with Open Data Initiative tools and services. Led by Microsoft, Adobe, and SAP Software solutions, the Open Data Initiative seeks to boost the connectivity and interoperability of cloud-based SaaS services. Open Data Initiative compatible services include the Microsoft Office 365 suite, the Microsoft Dynamics 365 suite, and more.

Azure Synapse Workload Optimization

Microsoft Azure Synapse makes it easy to optimize your query performance through limitless concurrency, workload isolation, workload management.

Azure Synapse Advanced Security and Privacy

Azure Synapse offers cutting-edge security and privacy that includes dynamic, real-time data masking, always-on data encryption, automated threat detection, authentication through single-sign-on and Azure Active Directory. The platform also includes access control features like column-level security and native row-level security for additional security and privacy within your team.

Azure Synapse Compliance Certifications

In terms of compliance, Azure offers more certifications than any cloud provider to ensure that your data collection and data use practices comply with industry-specific, regional, state, and national compliance standards.

Salesforce Pardot's End Points

Pardot Visitor Tracking

Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.

Pardot Tracking and Hosting Marketing Files

Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.

Pardot Real-Time Sales Updates

Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.

Pardot Lead Scoring and Grading Features

Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.

Pardot Automated Lead Assignment

Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.

Pardot Lead Nurturing Tools

Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.

Pardot Form and Landing Page Tools

The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.

Pardot Progressive Profile Through Multi-Page Forms

Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.

Pardot Dynamic Content Tools

Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.

Pardot Mail Marketing Automation

Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.

Pardot Closed-Loop Reporting

Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.

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