Integrate Base CRM with Mention
About Base CRM
Base is the industry’s first Intelligent Sales Productivity Platform.
Unlike legacy cloud CRM and Salesforce Automation systems like Salesforce, Base leverages big data, mobility and real-time computing to help sales teams close more deals faster, while providing sales leaders with unprecedented visibility into the sales pipeline and forecast.
With remarkably easy to use yet powerful web and mobile apps, Base is designed for the way people work in today’s organizations, allowing users to tap valuable sales and customer data anytime, from any device.
Mention monitors conversations about a brand by tracking any time that the brand is mentioned on a range of online platforms, including social media, blogs, or news outlets. Mention can then analyze the sentiment of those conversations and send that information to users in the form of alerts. This data also allows Mention to gauge overall public sentiment and reputation of a brand. If those metrics seem particularly unusual - i.e. if there is a spike in negative public sentiment - they can send notifications immediately so that changes can be made.
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Mention's End Points
Create or modify a Mention user account, including the user’s contact info, how often they receive alerts and what kind of access they have to the data on Mention. This allows you to ensure that users can operate as efficiently as possible and interact with Mention in a way that creates the best workflow for them.
Retrieve a list of mentions that have been tracked by your alerts, which can be filtered by a number of parameters including source, date range and tone. This query then returns details - like description, source and author’s influence score - about the relevant mentions, allowing you to gauge if the mention warrants a response.
Define the parameters of an alert, such as the alert’s name, query terms and tracked sources. Then, retrieve data about the mentions that have triggered the alert, including how many mentions there are and how important it is to respond to them.
Design tags, which can be used to filter responses generated by your alerts. Once a tag is created, you can either fetch all the Mentions with that tag in them or use the tag as one of many parameters to filter queries about the mentions in an alert.