Integrate Bing Ads with AdRoll

About Bing Ads

Bing Ads is a search engine marketing platform that includes several tools to improve conversion rates for search engine ads. For example, Bing Ads can generate a list of relevant keywords, use ad extensions to provide additional information to specific customers, and design retargeting campaigns, all of which can help increase the conversion rate of website visitors. In addition, Bing Ads also offers ad analytics, which can help detail the relationship between a number of metrics, such as website visits, click-through rates, and conversion rates.

About AdRoll

AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.

Popular Use Cases

Bring all your Bing Ads data to Amazon Redshift

Load your Bing Ads data to Google BigQuery

ETL all your Bing Ads data to Snowflake

Move your Bing Ads data to MySQL

Bring all your AdRoll data to Amazon Redshift

Load your AdRoll data to Google BigQuery

ETL all your AdRoll data to Snowflake

Move your AdRoll data to MySQL

Integrate Bing Ads With AdRoll Today

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Bing Ads's End Points

Bing Ads Statuses

Monitor your requests to upload product offers to the Bing Ads catalogs so that you can see when and why they are accepted or rejected by Bing Ads review process. This endpoint also lets you see how many total offers were accepted or rejected, allowing you to evaluate your products and improve your acceptance rate.

Bing Ads Products

Track data for a specific product or list of products in a store and run market analytics on those products to monitor their performance. You can also use this endpoint to manage product properties, such as age group, product type, condition and more, allowing you to segment your ad campaigns and conduct market analysis for that product.

Bing Ads Catalogs

Create or retrieve product catalog data, such as the name of an associated store, the store’s market, and the catalog’s ID. This information can be used to insert products directly into that catalog and/or to track the catalog’s performance using other endpoints.

AdRoll's End Points

AdRoll Advertisables

Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.

AdRoll Audience

Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.

AdRoll Prospecting

Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.

AdRoll Reporting

Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.

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AdRoll
Aftership
Airtable
Amazon Aurora
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Amazon RDS
Amazon Redshift
Amazon S3
AppsFlyer
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FormKeep
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Google AdWords
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HDFS
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Harvest
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Heap
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Pinterest
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