Integrate Bing Ads to Salesforce

Bing Ads is a search engine marketing platform that includes several tools to improve conversion rates for search engine ads. For example, Bing Ads can generate a list of relevant keywords, use ad extensions to provide additional information to specific customers, and design retargeting campaigns, all of which can help increase the conversion rate of website visitors. In addition, Bing Ads also offers ad analytics, which can help detail the relationship between a number of metrics, such as website visits, click-through rates, and conversion rates.

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Popular Use Cases

Xplenty can extract any data that you need from Bing Ads. Here are some of our most popular use cases:

Statuses

Monitor your requests to upload product offers to the Bing Ads catalogs so that you can see when and why they are accepted or rejected by Bing Ads review process. This endpoint also lets you see how many total offers were accepted or rejected, allowing you to evaluate your products and improve your acceptance rate.

Products

Track data for a specific product or list of products in a store and run market analytics on those products to monitor their performance. You can also use this endpoint to manage product properties, such as age group, product type, condition and more, allowing you to segment your ad campaigns and conduct market analysis for that product.

Catalogs

Create or retrieve product catalog data, such as the name of an associated store, the store’s market, and the catalog’s ID. This information can be used to insert products directly into that catalog and/or to track the catalog’s performance using other endpoints.

Irfan Rafiq
Global PPC Manager

With Xplenty, it’s very easy to digest data from popular data stores. You can connect to multiple sources and merge your important data into one data source and the plugins and API capabilities give you a lot of flexibility and control over your daily job

Popular Use Cases

Xplenty can extract any data that you need from Salesforce. Here are some of our most popular use cases:

Leads

Track valuable lead information like who your leads are, their contact information, where they were first met and their contact status.

Contacts

Store a contact’s name, mailing address and email, along with the date they were last contacted and the date they should be contacted again.

Accounts

Create an account for any business or person that it may be useful to track. hen, use that account number to integrate and track any other important information associated with that account holder.

Opportunities

Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.

Product

Track a product’s name, description and category. Then, use a product code to search for the product internally, track its progress, or incorporate new data regarding the product.

Campaigns

Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.

Events

Schedule events that are designed to help a business develop customer relationships and keep track of logistical data. You can also track if this event is related to a specific lead, contact, or opportunity.

Custom Objects

Create objects specific to your company’s needs that better manage what types of data you collect from your interactions and data sources. You can either create a wholly new custom object in which you define all the parameters, or you can customize a standard object to better fit your needs.

Fabio DeSousa
Product Development Associate, Pack Health

Xplenty’s Salesforce integration has allowed our analysts to clean and transform our Salesforce data in a repeatable, easy-to-modify way. It lets us spend more time learning from our data instead of working on it.

Why Our Customers Choose Xplenty

Ownership

We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.

Control

Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.

Ease of Use

You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.

Reach

Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.