Integrate CleverTap with Google BigQuery
About CleverTap
CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.
About Google BigQuery
Querying massive datasets can be time-consuming and expensive without the right hardware and infrastructure. Google BigQuery solves this problem by enabling super-fast, SQL-like queries against petabytes of data using the processing power of Google’s infrastructure.
It’s a scalable, no-setup service that gives you real-time business insights about your data.
Popular Use Cases
Bring all your CleverTap data to Amazon Redshift
Load your CleverTap data to Google BigQuery
ETL all your CleverTap data to Snowflake
Move your CleverTap data to MySQL
Integrate CleverTap With Google BigQuery Today
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CleverTap's End Points
Cohorts
Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.
Funnels
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Segmentation
Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.
People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
API Endpoints
Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.
Retention
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.
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