Integrate CleverTap to Google Cloud Spanner
CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.
Integrate CleverTap to Google Cloud Spanner
Popular Use Cases
Xplenty can extract any data that you need from CleverTap. Here are some of our most popular use cases:
Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.
Why We Like Google Cloud Spanner
To help facilitate high availability, Spanner includes automatic synchronous replication, which allows for your data to always be up-to-date while still being as consistent as it would be with a traditional relational database.
Just like with any relational database, Spanner can handle SQL queries and schemas, and it even supports an array of languages. Spanner also facilitates the dataflow for the likes of Adwords and Gmail, so it’s built to meet your business needs no matter how globally-reaching your company is.
Since Google developed Spanner for its own global use, it has a built in global functionality, which allows spanner to scale to fit your needs. Your data can be stored on five nodes in one region or two hundred thousand nodes scattered around the world. This means your data is available whenever and wherever you need it.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.
Xplenty and Google Cloud Spanner
Xplenty supports a range of data stores through Google Cloud that integrate well with Spanner, but we also can provide you with the ability to move data from non-Google Cloud-based data stores as well. You may want to move data from a legacy data store to Spanner, because you want to take advantage of its increased consistency and scalability, and Xplenty can help with that. Or maybe you have a number of data sources that all need to be merged and moved into Spanner. Xplenty can handle that, too. We can also pull data down from Spanner, transform it, merge it, and then store it anywhere you like. Our wide variety of data integrations and our simple cloud-based service allows you to take full advantage of the convenience a scalable database like Google Spanner affords. So Spanner’s ability to both protect the integrity of the data and provide horizontal scalability is especially compatible with our product functionality.