Integrate CleverTap to Salesforce Pardot

About CleverTap

CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.

About Salesforce Pardot

With Pardot B2B marketing automation by Salesforce, businesses can streamline and simplify their marketing automations. This allows them to improve their overall business efficiency and long-term strategies, aligning their sales and marketing teams, generating better leads, improving their email marketing, and more.

Popular Use Cases

Bring all your CleverTap data to Amazon Redshift

Load your CleverTap data to Google BigQuery

ETL all your CleverTap data to Snowflake

Move your CleverTap data to MySQL

Bring all your Salesforce Pardot data to Amazon Redshift

Load your Salesforce Pardot data to Google BigQuery

ETL all your Salesforce Pardot data to Snowflake

Move your Salesforce Pardot data to MySQL

Integrate CleverTap With Salesforce Pardot Today

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CleverTap's End Points

Cohorts

Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.

Funnels

Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.

Segmentation

Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.

People Analytics

Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.

API Endpoints

Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.

Retention

Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.

Salesforce Pardot's End Points

Accounts

Create an account for any business or person that it may be useful to track. Then, use that account number to integrate and track any other important information associated with that account holder.

Campaigns

Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.

Forms

Fully control and streamline your forms. This will help you send the right communication to the right people at the right time.

Opportunities

Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.

Lifecycle History

Track a prospect’s lifecycle history, including their current lifecycle stage, the ID of the stage they will be in next, the time it was created, and more. Use this data to understand your conversions, customer retention rates, and more.

Lists

Control, track, and edit your lists, including list name, description, last time it was updated, and more. This can help with segmentation, targeting, and long-term customer retention.