Integrate Close.io with Facebook Ads
Close.io is a CRM with built-in communication tools that can track and assess the communication between team members and leads. Close.io gauges team member performance by using a number of metrics, including how many calls they are making, how long those calls last and the value of those calls. It can also track the lead’s side of an interaction by logging actions taken by email recipients - both holistically and individually - like exactly who opened an email and when.
About Facebook Ads
Facebook Ads generates valuable data that can help you better focus your marketing pursuits both on Facebook and in other advertising ventures. It provides you with tools to track your ad performance at all levels, from a single ad to a whole ad campaign and provides insights that can show you exactly how those ads are converting into actual sales.
Integrate Close.io With Facebook Ads Today
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Close.io's End Points
Request information about a contact that works for one of your leads, including the contact’s name, title, phone number, ID or email address. This data allows you to more closely track communications, both with individual contacts and with groups of contacts within a company.
Track all actions that are related to a lead, including emails, phone calls, notes and status changes. Then, retrieve data about those activities, such as the content of a note, the length of a call or the date and time that a status was changed. This information will give you a more detailed view of your team’s interactions with that lead.
Retrieve details surrounding a deal or potential deal, such as who the deal is with, the value of the deal, and its status (i.e. whether it is won, lost, or active). You can then more accurately project your business’ revenue and gauge the performance of team members involved with those opportunities.
Get data about a subset of agents within your company, including the status of their deals, which team members belong to that organization and what their contact information is. Then, use this data to generate more detailed analytics on various segments of your team.
Create custom fields that track data in ways that are more useful to your company. For example, create a custom list of categories to sort your leads by and use those fields to perform lead searches that are more relevant to the specific interests of your company.
Facebook Ads's End Points
Track data on your ad campaigns, including the campaign objective, duration, and status - as well as campaign and account ID's that will allow you to easily integrate this data with related data from other sources.
View information about an individual ad, including what ad set it belongs to, the image used in an ad, and how much you are bidding for the ad's use. Then, use that data to track the overall advertising cost of this ad along with its individual performance within an ad set.
Monitor the performance of a collection of ads that share a single criteria and budget. This data includes the budgeted amount, what remains from your budget, and how that ad set is targeted.
See the ways in which your ads are turning into revenue for your business by tracking cost-per-click, number of conversions, and the type of conversions you are getting. Then you can integrate that data with your ad sets, campaigns, and accounts via their unique ID's.