Securely integrate IBM DB2 with AdRoll
About IBM DB2
As a hybrid data approach, the IBM Db2 suite of products integrates all aspects of data management and analytics – for both relational and object-oriented data models – within a single, highly-compatible family of tools and technologies. IBM Db2 offers RDBMS, data warehousing, and data engine tools for cloud-based systems and on-premises systems. Plus, with Xplenty’s native Db2 connector, you can instantly connect to any piece of the IBM Db2 toolkit to leverage Db2’s capacity to share, access, and analyze both structured and unstructured data – no matter where it is located.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Popular Use Cases
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IBM DB2's End Points
IBM Db2 Database
Db2 Database is a relational database management system (RDBMS) optimized for high-performance transactional workloads. As an operational database management system, Db2 Database is not only highly performant and reliable, but it also allows you to derive actionable insights from your operational data. Db2 Database delivers advanced features like in-memory technology, storage optimization, continuous data availability, workload management, and cutting-edge management and development tools. Db2 Database is compatible with Windows, Linux, and Unix.
IBM Db2 on Cloud (IBM Db2 Hosted)
Db2 on Cloud is a fully-managed, SQL-based transactional database that runs on the cloud. One of the defining characteristics of Db2 on Cloud is its high-availability option, which delivers 99.99% uptime (according to IBM). This cloud-based database offers automatic security updates and independently scalable storage and processing, which automatically scales resources up and down based on usage requirements. Available on AWS and IBM Cloud, Db2 on Cloud delivers advanced features for backup and recovery, encryption, and data federation. Through its private networking features, you can also deploy Db2 on Cloud on a private network accessible over a secure VPN. Db2 Hosted is the hosted, unmanaged version of the Db2 on Cloud SQL-based cloud database.
IBM Db2 Warehouse
As a data management system optimized for high-speed read operations, data aggregation, and analysis, IBM Db2 Warehouse has evolved over time to offer a range of advanced analytics and data management features. Db2 Warehouse allows you to combine data from various transactional and operational database systems, and analyze it to find deep insights, patterns, and hidden relationships. Db2 Warehouse supports a range of data types, machine learning algorithms, analytical models. For example, Db2 Warehouse supports relational data, non-relational data, geospatial data, multi-parallel processing, predictive modeling algorithms, in-memory analytical processing, Apache Spark, RStudio, XML data, embedded Spark Analytics engine, and more. Db2 Warehouse runs on-premises, on the private cloud, and on various public clouds as a managed or unmanaged solution.
IBM Db2 Warehouse on Cloud (dashbDB for Analytics)
Db2 Warehouse on Cloud (formerly known as “dashDB for Analytics”) is a fully-managed, highly-scalable, cloud-based data warehouse management system. IBM optimized Db2 Warehouse on Cloud to perform compute-heavy data analytics and machine learning processes at scale. The product offers autonomous cloud services with Db2's autonomous self-tuning processing engine, in addition to its fully-automated database monitoring, uptime monitoring, and operations monitoring. Db2 Warehouse on Cloud also includes capabilities for column-based storage, querying compressed datasets, data skipping, and in-memory processing. Finally, Db2 Warehouse on Cloud delivers in-database geospatial data and machine learning features – including algorithms for ANOVA, Association Rule, k-means, Naïve Bayes, Regression analysis, in-database spatial analytics, support for Esri data types, and it natively includes Python drivers and a Db2 Python integration for Jupyter Notebooks. To access these and other features, you can deploy Db2 Warehouse on Cloud via AWS or IBM Cloud.
IBM Db2 BigSQL (IBM SQL)
Db2 BigSQL (formerly known as “IBM SQL”) is a high-performance SQL data engine on Hadoop featuring a Massively Parallel Processing (MPP) architecture. Also known as “Big SQL,” this highly-scalable data engine offers ease and security while querying data from multiple sources across your enterprise. Big SQL can rapidly query data from the widest variety of sources such as RDBMS, HDFS, WebHDFS, object stores, and NoSQL databases. As a hybrid ANSI-compliant SQL engine, Big SQL is highly performant when running queries on unstructured streaming data. Finally, Big SQL is compatible with the entire suite of Db2 products, in addition to the IBM Integrated Analytics System.
Db2 Event Store
Db2 Event Store is a data management system optimized for storing and analyzing high-speed, high-volume, streaming data. Use-cases for Db2 Event Store include Internet of Things (IoT) networks, financial services systems, telecommunications networks, industrial systems, and online retail business systems. The solution offers high-speed analytics and data capture features that allow you to save and analyze up to 250 billion event records daily using only three server nodes. Db2 Event Store integrates IBM Watson Studio technology to support artificial intelligence and machine learning analyses. The solution was also built on Spark, so it works with Spark SQL, Spark Machine Learning, and other compatible tools. Finally, Db2 Event Store supports Go, ODBC, JDBC, Python, and other languages.
AdRoll's End Points
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.