Integrate DoubleClick for Publishers with Google Analytics
About DoubleClick for Publishers
Take advantage of a comprehensive suite of tools designed to help large publishers accelerate their digital ad operations and generate even-greater returns.
About Google Analytics
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Integrate DoubleClick for Publishers With Google Analytics Today
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Google Analytics's End Points
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.