Facebook Ads and Amazon RDS Integration

Facebook Ads
Xplenty
Amazon RDS

About Facebook Ads

Facebook Ads provides you with a variety of good data for focusing your marketing pursuits, both on Facebook Ads and elsewhere. Because Facebook has access to so much user information, it is able to pull a deep amount of demographical data, which includes concrete facts like age and location, but also more elusive data like personal interests, content history, and social links. As an advertiser, you can choose whether to have Facebook build an audience for you (based on the customers you already know you have) or to choose an audience yourself manually, and then Facebook can take those audiences and match them with similar groups to create what they call a Lookalike Audience. With so much relying on having a full view of your audience demographics, it’s extremely useful that Facebook Ads provides you with that valuable advertising data, but this also means that your success on Facebook Ads can greatly benefit from a better understanding of what your company’s audience is to begin with.

About Amazon RDS

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing time-consuming database management tasks, freeing you up to focus on your applications and business.

Amazon RDS gives you online access to the capabilities of a MySQL, Oracle, Microsoft SQL Server, PostgreSQL, or Amazon Aurora relational database management system.