Facebook Ads and Amazon Redshift Integration
About Facebook Ads
Facebook Ads provides you with a variety of good data for focusing your marketing pursuits, both on Facebook Ads and elsewhere. Because Facebook has access to so much user information, it is able to pull a deep amount of demographical data, which includes concrete facts like age and location, but also more elusive data like personal interests, content history, and social links. As an advertiser, you can choose whether to have Facebook build an audience for you (based on the customers you already know you have) or to choose an audience yourself manually, and then Facebook can take those audiences and match them with similar groups to create what they call a Lookalike Audience. With so much relying on having a full view of your audience demographics, it’s extremely useful that Facebook Ads provides you with that valuable advertising data, but this also means that your success on Facebook Ads can greatly benefit from a better understanding of what your company’s audience is to begin with.
About Amazon Redshift
Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse solution that makes it simple and cost-effective to efficiently analyze all your data using your existing business intelligence tools. Xplenty is a data integration service that integrates with Amazon Redshift allowing users to transform and load data directly from any data store into an Amazon Redshift instance.