Facebook Ads and Microsoft Azure SQL Database Integration

Facebook Ads
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Microsoft Azure SQL Database

About Facebook Ads

Facebook Ads provides you with a variety of good data for focusing your marketing pursuits, both on Facebook Ads and elsewhere. Because Facebook has access to so much user information, it is able to pull a deep amount of demographical data, which includes concrete facts like age and location, but also more elusive data like personal interests, content history, and social links. As an advertiser, you can choose whether to have Facebook build an audience for you (based on the customers you already know you have) or to choose an audience yourself manually, and then Facebook can take those audiences and match them with similar groups to create what they call a Lookalike Audience. With so much relying on having a full view of your audience demographics, it’s extremely useful that Facebook Ads provides you with that valuable advertising data, but this also means that your success on Facebook Ads can greatly benefit from a better understanding of what your company’s audience is to begin with.

About Microsoft Azure SQL Database

Microsoft Azure SQL Database is a relational database service in the cloud based on the market-leading Microsoft SQL Server engine, with mission-critical capabilities.

SQL Database delivers predictable performance, scalability with no downtime, business continuity and data protection—all with near-zero administration.

You can focus on rapid app development and accelerating your time to market, rather than managing virtual machines and infrastructure.

Because it's based on the SQL Server engine, SQL Database supports existing SQL Server tools, libraries and APIs, which makes it easier for you to move and extend to the cloud.