Integrate FullContact with Google Analytics
By giving businesses a more comprehensive view of their customers in this way, FullContact allows them to provide a more personalized, accurate customer service experience without having to dedicate time to enriching customer data by hand.
About Google Analytics
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Integrate FullContact With Google Analytics Today
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FullContact's End Points
Provide FullContact with a customer’s email address, phone number, or Twitter handle to receive enriched customer data about them, including their name, location, demographic data (age, gender, etc.,) and social media accounts. Then, connect this data to your CRM to make your customer service and support more personalized and accurate.
Use a company’s name or domain to retrieve additional data about that organization, including their location, associated social profiles, and an array of other relevant company details. This helps ensure that you always have accurate information about the companies that you are interacting with, which can be useful for improving your future marketing, customer support, and lead scoring efforts.
Evaluate the validity of a contact’s email address and automatically correct the errors in it so that your customer data stays clean and accurate. In addition to correcting data entry errors, FullContact also returns additional data for the email address - including links to the contact’s “Person API” and “Company API” within FullContact - so that you can continue to ensure that all of your contact information remains synchronized, up-to-date, and accurate.
Google Analytics's End Points
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.