Integrate FullContact with Mention
By giving businesses a more comprehensive view of their customers in this way, FullContact allows them to provide a more personalized, accurate customer service experience without having to dedicate time to enriching customer data by hand.
Mention monitors conversations about a brand by tracking any time that the brand is mentioned on a range of online platforms, including social media, blogs, or news outlets. Mention can then analyze the sentiment of those conversations and send that information to users in the form of alerts. This data also allows Mention to gauge overall public sentiment and reputation of a brand. If those metrics seem particularly unusual - i.e. if there is a spike in negative public sentiment - they can send notifications immediately so that changes can be made.
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FullContact's End Points
Provide FullContact with a customer’s email address, phone number, or Twitter handle to receive enriched customer data about them, including their name, location, demographic data (age, gender, etc.,) and social media accounts. Then, connect this data to your CRM to make your customer service and support more personalized and accurate.
Use a company’s name or domain to retrieve additional data about that organization, including their location, associated social profiles, and an array of other relevant company details. This helps ensure that you always have accurate information about the companies that you are interacting with, which can be useful for improving your future marketing, customer support, and lead scoring efforts.
Evaluate the validity of a contact’s email address and automatically correct the errors in it so that your customer data stays clean and accurate. In addition to correcting data entry errors, FullContact also returns additional data for the email address - including links to the contact’s “Person API” and “Company API” within FullContact - so that you can continue to ensure that all of your contact information remains synchronized, up-to-date, and accurate.
Mention's End Points
Create or modify a Mention user account, including the user’s contact info, how often they receive alerts and what kind of access they have to the data on Mention. This allows you to ensure that users can operate as efficiently as possible and interact with Mention in a way that creates the best workflow for them.
Retrieve a list of mentions that have been tracked by your alerts, which can be filtered by a number of parameters including source, date range and tone. This query then returns details - like description, source and author’s influence score - about the relevant mentions, allowing you to gauge if the mention warrants a response.
Define the parameters of an alert, such as the alert’s name, query terms and tracked sources. Then, retrieve data about the mentions that have triggered the alert, including how many mentions there are and how important it is to respond to them.
Design tags, which can be used to filter responses generated by your alerts. Once a tag is created, you can either fetch all the Mentions with that tag in them or use the tag as one of many parameters to filter queries about the mentions in an alert.