Integrate FullContact with Salesforce
By giving businesses a more comprehensive view of their customers in this way, FullContact allows them to provide a more personalized, accurate customer service experience without having to dedicate time to enriching customer data by hand.
Salesforce is a CRM service that provides access to all sorts of useful data by logging and collecting customer interactions, regardless of where they take place. Whether it’s a phone call, a website transaction, or a post on social media, Salesforce can offer instant customer data, which allows for faster, more informed decisions when running a business.
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FullContact's End Points
Provide FullContact with a customer’s email address, phone number, or Twitter handle to receive enriched customer data about them, including their name, location, demographic data (age, gender, etc.,) and social media accounts. Then, connect this data to your CRM to make your customer service and support more personalized and accurate.
Use a company’s name or domain to retrieve additional data about that organization, including their location, associated social profiles, and an array of other relevant company details. This helps ensure that you always have accurate information about the companies that you are interacting with, which can be useful for improving your future marketing, customer support, and lead scoring efforts.
Evaluate the validity of a contact’s email address and automatically correct the errors in it so that your customer data stays clean and accurate. In addition to correcting data entry errors, FullContact also returns additional data for the email address - including links to the contact’s “Person API” and “Company API” within FullContact - so that you can continue to ensure that all of your contact information remains synchronized, up-to-date, and accurate.
Salesforce's End Points
Track valuable lead information like who your leads are, their contact information, where they were first met and their contact status.
Store a contact’s name, mailing address and email, along with the date they were last contacted and the date they should be contacted again.
Create an account for any business or person that it may be useful to track. hen, use that account number to integrate and track any other important information associated with that account holder.
Create an opportunity when there is a sale - or a potential sale - by one of your accounts. Then, connect them to leads, contacts, and accounts to provide analysis for how profitable certain business ventures and campaigns are.
Track a product’s name, description and category. Then, use a product code to search for the product internally, track its progress, or incorporate new data regarding the product.
Track things like the budgeted cost and the actual cost of a campaign. Then, access fields - like how many leads were converted, new opportunities, expected revenue, etc. - that help you track how effective the campaign was.
Schedule events that are designed to help a business develop customer relationships and keep track of logistical data. You can also track if this event is related to a specific lead, contact, or opportunity.
Create objects specific to your company’s needs that better manage what types of data you collect from your interactions and data sources. You can either create a wholly new custom object in which you define all the parameters, or you can customize a standard object to better fit your needs.