Google AdWords

Integrating Google AdWords Using Xplenty

Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.


Integrate Google AdWords Today

Xplenty and Google AdWords

Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.

Google AdWords Integrates Well With

Amazon Aurora
Amazon Aurora
Amazon RDS
Amazon RDS
Amazon Redshift
Amazon Redshift
Amazon S3
Amazon S3
Chartio
Chartio
ClearDB
ClearDB
Compose
Compose
Google BigQuery
Google BigQuery
Google Cloud SQL for MySQL
Google Cloud SQL for MySQL
Google Cloud SQL for PostgreSQL
Google Cloud SQL for PostgreSQL
Google Cloud Spanner
Google Cloud Spanner
Google Cloud Storage
Google Cloud Storage
HDFS
HDFS
Heroku Postgres
Heroku Postgres
IBM SoftLayer Object Storage
IBM SoftLayer Object Storage
Looker
Looker
MariaDB
MariaDB
Microsoft Azure SQL Database
Microsoft Azure SQL Database
Microsoft SQL Server (MS SQL)
Microsoft SQL Server (MS SQL)
MongoDB
MongoDB
MongoLab
MongoLab
MySQL
MySQL
OpenStack Object Storage (Swift)
OpenStack Object Storage (Swift)
PostgreSQL
PostgreSQL
RESTful API
RESTful API
Rackspace Cloud Files
Rackspace Cloud Files
Salesforce
Salesforce
Secure File Transfer Protocol (SFTP)
Secure File Transfer Protocol (SFTP)
Segment
Segment
StatsMix
StatsMix
Don't see an integration you need? Email us the integrations you'd like added today.