Google AdWords and Amazon RDS Integration

Google AdWords
Xplenty
Amazon RDS

About Google AdWords

Google Adwords is an advertising solution that focuses on a cost-per-click (CPC) model, which means that you pay each time a user clicks on your ad. As a business owner, you set both the maximum budget that you are willing to spend on Adwords per day as well as the maximum amount you are willing to pay for each click on your ad. Google then takes that information and combines it with a “Quality Score,” which is Google’s rating of how relevant your product or service is to the keyword that was used. They then use that rating to create a sort of instant auction, wherein your quality score helps determines both if you beat out your competitors for ad space and how much you pay for doing so (a higher relevance means paying less per click, but you never pay more than your set maximum). Therefore, in order to create an optimal pricing structure in Adwords, it is vital for you to have a clear idea of your traffic data and user demographics.

About Amazon RDS

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing time-consuming database management tasks, freeing you up to focus on your applications and business.

Amazon RDS gives you online access to the capabilities of a MySQL, Oracle, Microsoft SQL Server, PostgreSQL, or Amazon Aurora relational database management system.