Google AdWords and Amazon Redshift Integration

Google AdWords
Xplenty
Amazon Redshift

About Google AdWords

Google Adwords is an advertising solution that focuses on a cost-per-click (CPC) model, which means that you pay each time a user clicks on your ad. As a business owner, you set both the maximum budget that you are willing to spend on Adwords per day as well as the maximum amount you are willing to pay for each click on your ad. Google then takes that information and combines it with a “Quality Score,” which is Google’s rating of how relevant your product or service is to the keyword that was used. They then use that rating to create a sort of instant auction, wherein your quality score helps determines both if you beat out your competitors for ad space and how much you pay for doing so (a higher relevance means paying less per click, but you never pay more than your set maximum). Therefore, in order to create an optimal pricing structure in Adwords, it is vital for you to have a clear idea of your traffic data and user demographics.

About Amazon Redshift

Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse solution that makes it simple and cost-effective to efficiently analyze all your data using your existing business intelligence tools. Xplenty is a data integration service that integrates with Amazon Redshift allowing users to transform and load data directly from any data store into an Amazon Redshift instance.