Integrate Google AdWords with Basecamp
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
About Basecamp
Basecamp consolidates many project management systems into one centralized location that includes to-do lists, shared documents, schedules and discussions. In the Basecamp interface, users can see what tasks need to be accomplished, who they are assigned to and when they are due. They can also access public documents and discussion boards. This allows for more organized communication and more efficient and comprehensive teamwork.
Popular Use Cases
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your Basecamp data to Amazon Redshift
Load your Basecamp data to Google BigQuery
ETL all your Basecamp data to Snowflake
Move your Basecamp data to MySQL
Integrate Google AdWords With Basecamp Today
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Google AdWords's End Points
Ad Groups
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Campaigns
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Basecamp's End Points
Projects
Get data about a project, including its name, status, and the list of tools enabled for that project (schedules, to-do’s, and message boards, for example). You can also use this endpoint to modify existing projects that need additional functionality or to trash projects that are no longer being worked on.
To-do
Retrieve information about a to-do task, such as its name, status, creator and assignee. Then, look at important information about your tasks such as what tasks a person has assigned to them, what tasks are still active and how long those tasks have been active. This can help you measure project performance and other key metrics.
Events
Track any time a change occurs in Basecamp i.e. if there is a new comment, an assigned to-do, a new document, or any number of other events. This data can help you highlight trends, run analytics, and support any other data sources that rely on event reporting.
Comments
Get information about any comment made in Basecamp, including the name of the commenter, the date the comment was made, the content of the comment, and what project the comment was on. This data can help you both monitor user engagement and gauge which projects are being talked about the most.
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