Securely integrate Google AdWords with Buffer
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Buffer is a web and mobile-based platform that allows you to manage all of your company’s social media activities from a single place. With Buffer, you can design, schedule, and share content on Instagram, Facebook, LinkedIn, Pinterest, and Twitter — then analyze the results of your campaigns to measure their success and understand how your community is responding to them.
Popular Use Cases
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your Buffer data to Amazon Redshift
Load your Buffer data to Google BigQuery
ETL all your Buffer data to Snowflake
Move your Buffer data to MySQL
Integrate Google AdWords With Buffer Today
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Google AdWords's End Points
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Buffer's End Points
Buffer Social Media Publishing Tools
Buffer's social media publishing tools allow you to tailor and perfect your posts to fit the nuances of each social network your company uses. Use the platform to design drafts of your posts, collaborate with team members, finetune your strategy, and plan the timing of each post for maximum effectiveness — all from a single platform that gives you a bird's-eye view of your content-lineup.
Buffer Customer Interaction Solutions
Buffer's platform enhances business-to-customer interactions by expanding your ability to immediately respond to social media conversations, resolve customer problems, and collaborate with the right team members to create a better, more interactive experience between your audience and brand. With Buffer's shared team inbox, you can interact with customers on a one-on-one basis across all your social media platforms — be it Facebook, Twitter, or Instragam — from a single interface. Buffer also includes 'collision detection' features — that show which team members are viewing a conversation to prevent duplicate responses — and the ability to leave notes for others who might respond to the conversation later.
Buffer Social Media Analytics
Buffer tracks data pertaining to all of your team's social media interactions — then uses this information to create performance reports that will help you improve customer engagement, grow your audience, and boost sales. With data on all of your social media platforms visible from a single, interactive analytics dashboard, everyone on your team has access to the information, metrics, and insights they need. Drill into statistics on individual posts and zoom out for general information. You can also customize reports to show specific team members exactly what they need to see.