Integrate Google AdWords to CallRail
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Integrate Google AdWords to CallRail
Popular Use Cases
Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Why We Like Google AdWords
Adwords follows a pay-per-click model and you can set a limit for your daily ad spend. This means that your advertising costs will never go over budget.
With Google Adwords, you can measure everything - number of clicks, click-through rate (CTR), number of impressions, conversion rate, etc. - so that you can fully understand your effectiveness and ROI.
With Adwords’ sophisticated targeting - which includes location targeting, mobile targeting, language targeting and more - you will always reach a segmented, highly relevant audience.
The Adwords tool is compatible with a range of other marketing tools and softwares. Additionally, you can easily change your targeting and budget as your business’ needs evolve.
Senior Business Analyst, iCharts
Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.
Xplenty and Google AdWords
Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.
Popular Use Cases
Xplenty can extract any data that you need from CallRail. Here are some of our most popular use cases:
Create separate companies with different configurations and tracking numbers. Then, you can retrieve information like the company’s name, creation date, lead scoring settings and company ID. This will allow you to track each different parameter in your analytics.
Track any users who have access to your call data at various permission levels. This field provides you with contact information about the user - including their name, email, user ID, role and company - so that you can integrate your user and company data for analysis.
Retrieve an account’s name and ID and choose whether or not to enable outbound call recording. Since this is the top level object for CallRail, you can also use that account ID to integrate data - such as “Company” or “Tracker” - that is generated by any lower level object within that account.
Retrieve data from other data sources by integrating CallRail data with third party tools. The data in this field includes the name of the third party tool being integrated, the type of integration, its status, the unique integration ID, and associated companies. CallRail can use all of this data to provide more robust marketing analytics.
Gather call data from tracking numbers that can either be linked to a specific source or associated with a particular visitor. This field can retrieve a variety of data from those calls, including the tracker ID, tracking numbers and associated companies. This information can help you qualify leads and gauge the effectiveness of marketing campaigns.
Retrieve data on an individual call, including the duration, source, phone number and status i.e., whether it was answered, missed, etc. Additionally, you can retrieve contact information for the caller, including their name, phone number, and whether or not CallRail rates the call as having provided a good lead.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.