Integrate Google AdWords to Clearbit
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Integrate Google AdWords to Clearbit
Popular Use Cases
Xplenty can extract any data that you need from Google AdWords. Here are some of our most popular use cases:
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Why We Like Google AdWords
Adwords follows a pay-per-click model and you can set a limit for your daily ad spend. This means that your advertising costs will never go over budget.
With Google Adwords, you can measure everything - number of clicks, click-through rate (CTR), number of impressions, conversion rate, etc. - so that you can fully understand your effectiveness and ROI.
With Adwords’ sophisticated targeting - which includes location targeting, mobile targeting, language targeting and more - you will always reach a segmented, highly relevant audience.
The Adwords tool is compatible with a range of other marketing tools and softwares. Additionally, you can easily change your targeting and budget as your business’ needs evolve.
Senior Business Analyst, iCharts
Xplenty makes it much easier to extract and analyze data from disparate systems. More importantly, it gives us back our time to focus on making decisions and taking action based on insights.
Xplenty and Google AdWords
Xplenty can help prepare data for you so that you can more easily determine both the correct keywords to choose and how valuable each click from users searching for those keywords will be to you. Xplenty can pull from data created by adwords, including direct market data such as cost-per-click, number of clicks, views, conversions, etc., as well as more indirect marketing data such as the demographics of the users clicking your ad (age, gender, location, etc.). You can then use Xplenty to prepare and transform that data in several ways that can help to give you a clearer view of your overall market performance on Adwords. Additionally, you can use Xplenty to merge that data with data from other sources, such as Google Analytics, Hubspot, and Marketo in order to give you a wider view of how well your ad is functioning within Adwords. Finally, Xplenty can move that transformed, sorted, and merged data to a data warehouse, which can allow you to more easily follow historical trends and create a fuller, more accurate view of your ad’s performance in Google Adwords over time. Ultimately, Xplenty helps you to explore the data provided by Google Adwords in a clear and accurate way, which allows you to properly optimize your advertising options.
Popular Use Cases
Xplenty can extract any data that you need from Clearbit. Here are some of our most popular use cases:
Get a risk score for a new signup by checking their email and IP address against a number of factors, including if their name matches their email, if the email address is disposable, and if the IP or email address is blacklisted. Then, use that information to decide if you want to require additional security measures, request authentication or completely deny access to the user.
Search for a company associated with an IP address that visited your site, allowing you to create a new lead from an anonymous visit. Specifically, Clearbit will take that IP address and return any available company information - such as company name, domain, and associated tags - and company metrics, such as amount raised and number of employees.
Retrieve a list of contacts by searching for specific parameters like company, job title, or role. Clearbit will then provide you with contact cards for any contacts that fit those parameters, including their names, emails, associated companies, and phone numbers.
Find a company’s logo via the company’s domain. Clearbit will return a logo by searching through various sources, including social media accounts. You can also use this feature to directly inform Clearbit of a logo that you would prefer them to use for your company.
Find companies that meet a specific set of criteria, such as size, location, or industry. This will allow you to discover a group of new leads rather than having to manually track them down one by one.
Use a person’s email address or a company’s domain name - and, optionally, more detailed information - to enrich their contact information. Clearbit will return a variety of data including names, locations, social media info, and phone numbers.
Provide Clearbit with a partial company name in order to retrieve more complete company information. This can return the company’s full name, domain, and logo, which you can use to gather more company information through enrichment tools.
Why Our Customers Choose Xplenty
We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.
Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.
Ease of Use
You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.
Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.