Integrate Google AdWords with Google Analytics
About Google AdWords
Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
About Google Analytics
Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Popular Use Cases
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your Google Analytics data to Amazon Redshift
Load your Google Analytics data to Google BigQuery
ETL all your Google Analytics data to Snowflake
Move your Google Analytics data to MySQL
Integrate Google AdWords With Google Analytics Today
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Google AdWords's End Points
Ad Groups
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Campaigns
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Google Analytics's End Points
Google Analytics Accounts
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Google Analytics Web Properties
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Google Analytics Adwords Link
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.